MATERINGS
Designed the mobile app UI/UX, conversion web platform, and marketing content for a premium European B2C music technology app built for independent artists and music creators.
Mobile App UI/UX
Product Growth
Organic Marketing
Product Design
Materings is a specialized mobile application engineered for the European music production and consumer creator sector. Built to empower independent artists, songwriters, and bedroom producers with complex cloud-based audio processing and studio workflow automation right from their smartphones, the app required a striking visual identity, an intuitive mobile interface, and a high-converting web landing page to capture consumer market share in Europe.
The core mission was to spearhead the platform's user experience architecture and market expansion. The goal was to build an ultra-responsive, mobile-first ecosystem optimized for fast-paced, low-light nightlife environments, while simultaneously deploying a high-velocity organic growth engine to scale user acquisition across the United States, United Kingdom, and European markets.
I took full ownership of the cross-platform product design lifecycle, live event user flows, and organic marketing engine: Mobile-First UI/UX Design: Engineered high-contrast, dark-mode dashboard interfaces inside Figma tailored specifically for performers on stage. Designed seamless QR-code scanning and frictionless digital checkout screens for event attendees to tip instantly. Web Design & Infrastructure: Structured and optimized the core public-facing web platform to handle massive server strains during live spikes, ensuring web-to-app conversion metrics remained flawlessly efficient. Viral Growth Architecture: Conceptualized and executed a high-volume short-form video content strategy across social channels, creating an organic marketing loop that successfully transformed viewers into active platform sign-ups.
A massive cross-continental success. The strategic synergy between intuitive, low-friction mobile product design and aggressive organic growth marketing yielded 100M+ organic views and accelerated user acquisition to over 50k+ active performer sign-ups in just six months.
